To address engagement issues on the landing page, a CRO-focused redesign was carried out with an emphasis on user intent. The new homepage was strategically structured to highlight the platform’s three primary user goals: listing a cause, donating, or volunteering. Each path was clearly defined with strong visual cues, concise messaging, and purpose driven calls to action that guided users without confusion.

Implemented a user dashboard to give organizers full control over their activity on the platform. From a single interface, users can create and manage fundraisers or volunteer listings and track the amount of funds raised. This allows users to make adjustments easily and better evaluate the performance of their campaigns.

A tiered listing structure was introduced to reflect the differing needs and capacities of users. NGOs, often operating at a larger scale with broader initiatives, are permitted to request higher fundraising amounts. In contrast, individual users are assigned limits that align with personal or community based efforts. This distinction adds a layer of financial transparency and ensures the platform supports a wide range of causes without compromising trust.

To ensure the credibility of listed causes and protect users from fraudulent activity, a structured vetting process was integrated into the platform’s registration flow. Both individuals and NGOs must submit identifying information and relevant documentation to be reviewed before gaining the ability to post fundraisers or volunteer opportunities.

To launch volunteer listings, organizers begin by outlining clear project goals, time commitments, and any specific skills or qualifications required. Applicants then complete a detailed questionnaire during the application process, providing the necessary information for evaluation. Project organizers review submissions and vet each candidate before confirming participation. This structured approach ensures a more aligned and productive experience for both listers and volunteers.