Case study · Landing pageDesigning a Landing Page to Drive Mobile App Downloads
A great app, and no page to send people to.
Driving App Downloads
Creating an engaging introduction to Numou that showcases the brand while encouraging visitors to download the app.
Research first.
Every Vitruvian project starts by understanding the people it serves. For Numou, we used 3 of our methods:
- 01Content Strategy
- 02Wireframing
- 03Prototyping
Content Strategy
Defined what visitors need to see and understand about Numou before deciding to download the app.
Wireframing
Created wireframes to structure the content and page hierarchy.
Prototyping
Tested the interactive elements to refine how the experience behaves and flows.
Interactive Elements
Playful animations and colorful visuals bring Numou’s personality to the forefront, creating an experience that captures attention and encourages exploration.
Leading With the Product
A colorful display of Numou’s meals uses the product itself to capture interest and show visitors what they can look forward to.
Highlighting Expert Support
Included a section featuring Numou’s nutritionists to highlight the expert guidance and personalized support available to subscribers.
App Walkthrough
Included an app walkthrough of key functions and screens to build familiarity with the app and demonstrate the value of the experience before downloading.
Building Trust
Featured customer testimonials to add social proof, strengthen credibility, and give visitors more confidence in what the business has to offer.
Clear Download CTAS
Prominent download CTAs were placed throughout the experience, making the next step always within reach as visitors learn more about Numou.
