Designing a Mobile App for a B2B Digital Marketing Tool
UI/UX Design
Mobile App Design
Branding
Client Name:
OptimizeApp
Principal Designer
Rashid Alowaisheer
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CHALLENGES
Missing All-in-One Mobile Ad Solutions
Inconsistent and Complex Ad Tools
Users struggle with the complexity and lack of standardization across advertising tools. Each platform has its own learning curve, making digital marketing overwhelming for those without prior experience.
Lack of mobile solutions in the market that provide an easy way to launch digital ad campaigns and track performance all at once.
PROCESS
Market Research
Personas
Rapid Prototyping
1
Market Research
Conducted market research to understand gaps in existing ad tools and identify opportunities to improve mobile ad campaign management.
2
Personas
Created user personas based on small business owners and marketing teams to guide design decisions and ensure the app met real user needs like campaign setup, performance tracking, and team collaboration.
3
Rapid Prototyping
Used rapid prototyping to quickly test key user flows, gather feedback, and iterate on designs early in the process. This helped validate decisions and improve usability before moving into high-fidelity stages.
SOLUTIONS
Streamlined Cross-Platform Ad Launch
Ad Management Dashboards
Multiple Business Support
Custom Teams and Permissions
Integrated Website Builder
In-App Educational Support
Streamlined Cross-Platform Ad Launch
Simplified and unified the steps involved in launching digital ad campaigns across different social media platforms making the tool accessible for beginners and experts alike.
Ad Management Dashboards
Implemented intuitive dashboards that allow users to track and manage their digital ad campaigns. Visual elements like graphs and structured performance reports make it easy to interpret data and support more informed decision-making.
Multiple Business Support
Users can easily register multiple businesses and manage separate projects within each business. Clear organization and intuitive navigation made switching between businesses and tracking campaigns seamless.
Custom Teams and Permissions
Enabled users to create teams within the app to collaboratively manage ad campaigns. Each team member’s access was customizable with specific permissions such as viewing reports, uploading media, or launching campaigns.
Integrated Website Builder
Included the option for users to set up their own complimentary websites within the app. The website's content is fetched from the user’s instagram account with the addition of a unique URL.
In-App Educational Support
Implemented in-app tutorials, blog posts, and short educational videos to enhance understanding of digital marketing and further simplify the experience of using the app.
DESIGNS
Onboarding
Onboarding
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Demo
Demo
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Homescreen
Homescreen
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Launching Campaigns
Launching Campaigns
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Campaigns Dashboard
Campaigns Dashboard
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Promotional Highlights
Promotional Highlights
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