Designing a Mobile App for a Luxury Watch Resale Platform
Mobile App Design
UI/UX Design
Animation
Client Name:
GMT24
Principal Designer
Rashid Alowaisheer
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CHALLENGES
Unstructured Price Negotiations
Inefficient Listing Process
The item listing process on the existing website was done manually, making it inefficient and time-consuming.
Price negotiation lacked clarity and structure, making it challenging to navigate for users.
PROCESS
Market Research
User Flows
Wireframing
Advanced Prototyping
1
Market Research
Conducted an analysis of global luxury watch resale platforms offering similar services.
2
User Flows
User flows were created for two key interactions: Uploading listings, and negotiating prices. The flows helped define intuitive pathways for users.
3
Wireframing
Low-fidelity wireframes were created to define the App's structure and user journeys before moving into visual design.
4
Advanced Prototyping
Utilized Protopie to facilitate clear communication with developers on the specifications of advanced prototyping within the app, ensuring seamless implementation.
SOLUTIONS
Revamped Listing Process
Subscription Tiers
Structured Price Negotiation
Branded Micro Interactions
Revamped Listing Process
Redesigned the listing process to improve efficiency. Sellers now begin by entering the watch name, which is matched against GMT24’s database. Once a match is confirmed, the watch details are auto-filled to streamline the submission.
Subscription Tiers
Implemented subscription tiers allowing sellers to list watches for free with limited benefits or opt for an advanced listing option offering more benefits for a small fee (e.g. delivery by GMT24) ultimately diversifying GMT24's revenue streams.
Structured Price Negotiation
Revamped the price negotiation feature by introducing a chat-based functionality for buyers and sellers to negotiate prices in a structured and effective manner. Users can propose price offers using predefined reasons (e.g., “item condition: scratches”). Additionally, the offers buyers are able to propose are determined by the sellers' preset pricing range ensuring a fair transaction.
Branded Micro Interactions
Animated GMT24's logo to add motion and visual interest to the app's onboarding, splash, and loading screens.
DESIGNS
Onboarding
Onboarding
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Homescreen
Homescreen
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Listing Details
Listing Details
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Seller Profile
Seller Profile
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Dashboard
Dashboard
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Watch Upload
Watch Upload
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Desktop
Desktop
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