99
Rolex
Daytona
With Gold Strap
KD 8,000
Special Price
KuwaitNewRolex
Case study · Mobile appDesigning a Mobile App for a Luxury Watch Resale Platform
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The problem
Selling a fine watch took longer than buying one.
01Challenge 1 of 2
Inefficient Listing Process
The item listing process on the existing website was done manually, making it inefficient and time-consuming.
02Challenge 2 of 2
Unstructured Price Negotiations
Price negotiation lacked clarity and structure, making it challenging to navigate for users.
Vitruvian · Our methods
Research first.
Every Vitruvian project starts by understanding the people it serves. For GMT24, we used 3 of our methods:
- 01Market Research
- 02User Flows
- 03Wireframing
Method 01 · How we used it for GMT24
Market Research
Conducted an analysis of global luxury watch resale platforms offering similar services.
Method 02 · How we used it for GMT24
User Flows
User flows were created for two key interactions: Uploading listings, and negotiating prices. The flows helped define intuitive pathways for users.
Method 03 · How we used it for GMT24
Wireframing
Low-fidelity wireframes were created to define the App's structure and user journeys before moving into visual design.
01 / 04 · Solutions01Solution
Revamped Listing Process
Redesigned the listing process to improve efficiency. Sellers now begin by entering the watch name, which is matched against GMT24’s database. Once a match is confirmed, the watch details are auto-filled to streamline the submission.
ImpactRedesigned the listing process to improve efficiency02 / 04 · Solutions02Solution
Subscription Tiers
Implemented subscription tiers allowing sellers to list watches for free with limited benefits or opt for an advanced listing option offering more benefits for a small fee (e.g. delivery by GMT24) ultimately diversifying GMT24's revenue streams.
03 / 04 · Solutions03Solution
Structured Price Negotiation
Revamped the price negotiation feature by introducing a chat-based functionality for buyers and sellers to negotiate prices in a structured and effective manner. Users can propose price offers using predefined reasons (e.g., “item condition: scratches”). Additionally, the offers buyers are able to propose are determined by the sellers' preset pricing range ensuring a fair transaction.
04 / 04 · Solutions04Solution
Branded Micro Interactions
Animated GMT24's logo to add motion and visual interest to the app's onboarding, splash, and loading screens.
Outcome
What we built for GMT24
- 01Revamped Listing ProcessRedesigned the listing process to improve efficiency
