The Pet Truck
Ordered on Nov 20th 12:00 AM
Your Truck is on the way!
Case study · Mobile appDesigning a Service-Truck Booking App
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The problem
The right truck was hard to find and harder to trust.
01Challenge 1 of 3
Outdated Brand Identity
Truckit’s visual identity no longer reflected its evolving goals or the diversity of its service offerings. A complete rebrand was necessary to better represent the brand.
02Challenge 2 of 3
Disorganized Categories
With service trucks spanning a wide range of industries including food, beauty, pet grooming and more, the app lacked a clear categorization system. Users faced difficulties locating their desired services efficiently.
03Challenge 3 of 3
Limited Comparison Capabilities
Users had no effective way to compare businesses within the same field. Without tools to evaluate pricing, special offerings, or service quality side by side, they struggled to make informed decisions, often abandoning the app mid search.
Vitruvian · Our methods
Research first.
Every Vitruvian project starts by understanding the people it serves. For Truckit, we used 3 of our methods:
- 01Market Research
- 02Wireframing
- 03Prototyping
Method 01 · How we used it for Truckit
Market Research
Conducted a competitive analysis of mobile booking platforms across various industries. The main goal was to identify common UI/UX patterns and study different navigation models for multi-category services.
Method 02 · How we used it for Truckit
Wireframing
Created low fidelity wireframes to test service categorization layouts in terms of improving discoverability and encouraging bookings.
Method 03 · How we used it for Truckit
Prototyping
Developed interactive prototypes that simulated the full user journey from browsing categorized services to viewing business details and completing a booking.
01 / 04 · Solutions01Solution
Revamped Brand Identity
Developed a refreshed visual identity for Truckit, including an updated logo design, color variations, and typography. New brand guidelines were introduced to establish a more cohesive and professional presence across all touchpoints.
02 / 04 · Solutions02Solution
Enhanced Browsing Experience
To address the confusion caused by the app’s unstructured layout, a clear categorization system was introduced. Services were grouped under easily identifiable categories such as Food Trucks, Beauty Services, and Pet Grooming, allowing users to browse by interest or need. Each category featured a curated list of businesses with preview cards showing basic information like pricing, availability, and ratings. This organization not only improved navigation but also encouraged discovery by helping users explore services they might not have searched for directly. Filters and sorting options were also added within each category to narrow results based on preferences like location, service type, or popularity.
03 / 04 · Solutions03Solution
Integrated Review System
A review system was added to give users insight into each business through real customer feedback. Ratings and written reviews highlighted service quality, and overall satisfaction, helping users compare options with greater confidence.
04 / 04 · Solutions04Solution
Live Order Status and History
The new homescreen was designed to give users immediate access to the status of their ongoing orders. Real time updates inform users of each stage in the process, from confirmation to completion, eliminating the need to navigate away from the main screen. A section dedicated to past orders allows users to quickly review their booking history. To make rebooking effortless, a re-order option was added to each previous order, enabling users to repeat a service with just one tap.
Nov 15th, 4pm - 8pm
Jabriya, Block 1, Street 7
KD 45 - Paid By KNET
