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Truckit
Case Studies

Designing a Service-Truck Booking App

UI/UX Design
Mobile App Design
Branding
Client Name:
Truckit
Principal Designer
Rashid Alowaisheer
CHALLENGES
Outdated Brand Identity
Limited Comparison Capabilities
Disorganized Categories
Outdated Brand Identity
Truckit’s visual identity no longer reflected its evolving goals or the diversity of its service offerings. A complete rebrand was necessary to better represent the brand.
Disorganized Categories
With service trucks spanning a wide range of industries including food, beauty, pet grooming and more, the app lacked a clear categorization system. Users faced difficulties locating their desired services efficiently.
Limited Comparison Capabilities
Users had no effective way to compare businesses within the same field. Without tools to evaluate pricing, special offerings, or service quality side by side, they struggled to make informed decisions, often abandoning the app mid search.
PROCESS
Market Research
Wireframing
Prototyping
1
Market Research
Conducted a competitive analysis of mobile booking platforms across various industries. The goal was to identify common UX patterns, pricing comparison features, and navigation models that could inform a more intuitive multi-category service app.
2
Wireframing
Created low fidelity wireframes to test service categorization layouts in terms of improving discoverability and encouraging bookings.
3
Prototyping
Developed interactive prototypes that simulated the full user journey from browsing categorized services to viewing business details and completing a booking. Prototypes were used to validate the effectiveness of the new comparison system and service discovery flow.
SOLUTIONS
Revamped Brand Identity
Enhanced Browsing Experience
Integrated Review System
Live Order Status and History
Revamped Brand Identity
Developed a refreshed visual identity for Truckit, including an updated logo design, color variations, and typography. New brand guidelines were introduced to establish a more cohesive and professional presence across all touchpoints.
Enhanced Browsing Experience
To address the confusion caused by the app’s unstructured layout, a clear and intuitive categorization system was introduced. Services were grouped under easily identifiable categories such as Food Trucks, Beauty Services, and Pet Grooming, allowing users to browse by interest or need. Each category featured a curated list of businesses with preview cards showing basic information like pricing, availability, and ratings. This organization not only improved navigation but also encouraged discovery by helping users explore services they might not have searched for directly. Filters and sorting options were also added within each category to narrow results based on preferences like location, service type, or popularity.
Integrated Review System
A review system was added to give users insight into each business through real customer feedback. Ratings and written reviews highlighted service quality, and overall satisfaction, helping users compare options with greater confidence.
Live Order Status and History
The new homescreen was designed to give users immediate access to the status of their ongoing orders. Real time updates inform users of each stage in the process, from confirmation to completion, eliminating the need to navigate away from the main screen. A section dedicated to past orders allows users to quickly review their booking history. To make rebooking effortless, a re-order option was added to each previous order, enabling users to repeat a service with just one tap.
DESIGNS
Onboarding
Onboarding
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Signup
Signup
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Homescereen
Homescereen
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Booking Experience
Booking Experience
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Order Status
Order Status
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Account
Account
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