Designing a Mobile App for an E-Grocery Store
UI/UX Design
Mobile App Design
Animation
Client Name:
My Jam
Principal Designer
Rashid Alowaisheer
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CHALLENGES
Distinct Target Audiences
The App needed to serve two primary audience groups: Middle Eastern users seeking familiar groceries and non-Middle Eastern users interested in exploring culturally authentic food. The App needed to balance familiarity and discovery within a single intuitive experience.
PROCESS
Interviews
Discovery Workshop
Market Research
Discovery Document Development
Wireframing
Prototyping
1
Interviews
Conducted interviews with stakeholders, marketing team members, and social media managers to understand business goals, target audience behavior, and brand positioning.
2
Discovery Workshop
Initiated an interactive discovery process with the entire My Jam team using Figjam.
3
Market Research
Market Research and competitor analysis were carried out to evaluate common practices in grocery delivery apps and identify areas for improvement. Effective industry practices were incorporated while recurring shortcomings were addressed.
4
Discovery Document Development
Created a discovery document based on market research and competitor analysis. Defined key personas and outlined strategic approaches to effectively engage the two main target audiences.
5
Wireframing
Developed low-fidelity wireframes based on research findings to outline core user flows and app structure.
6
Prototyping
Created interactive prototypes to visualize and test user flows. Finalized high-fidelity designs after incorporating feedback and receiving stakeholder approval.
SOLUTIONS
Clear Categorization
Promotional Banners and Themes
Clear Categorization
Organized products into clear and culturally relevant categories to meet the needs of Middle Eastern users seeking specific grocery items.
Promotional Banners and Themes
Leveraged visual design and content strategy through promotional banners and themed pages to educate and attract non Middle Eastern users, making unfamiliar products approachable and increasing user engagement.
DESIGNS
Onboarding
Onboarding
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Homescreen
Homescreen
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Checkout Process
Checkout Process
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Account
Account
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Promotional Highlights
Promotional Highlights
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