Sainsbury’s
Edinburgh
85,961 sq ft
Excellent BREAAM Rating
Core+
Sector
Case study · WebsiteDesigning a Website for a Real Estate Investment Firm
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The problem
Serious investors, and a wall of text.
01Challenge 1 of 2
Structuring Wordy Content
Urbium provided written content that was wordy and difficult to navigate. The challenge was to revise the content and organize it into a concise and engaging format without losing key information.
02Challenge 2 of 2
Designing for a Multi-Faceted Website
The Urbium website needed to offer a comprehensive view into the firm. Urbium’s mission, services, portfolio, team, and sustainability goals all needed to be showcased without overwhelming the user. The challenge was to organize this information effectively and make exploration feel intuitive. With multiple audience types, from potential investors to industry partners, the site had to make it easy for different users to find relevant information.
Vitruvian · Our methods
Research first.
Every Vitruvian project starts by understanding the people it serves. For Urbium, we used 3 of our methods:
- 01Interviews
- 02Market Research
- 03Sitemap
Method 01 · How we used it for Urbium
Interviews
Held interviews with key members of the Urbium team to understand the firm’s goals, values, and content priorities.
Method 02 · How we used it for Urbium
Market Research
Researched peer real estate firms to uncover industry standards. A reference website provided by Urbium was also analyzed to understand their expectations, helping to align design choices with both internal goals and external standards.
Method 03 · How we used it for Urbium
Sitemap
Created a sitemap to structure the website’s content and define the user journey. This step was essential in organizing complex information into clear sections.
01 / 02 · Solutions01Solution
Text Content Restructuring
To transform Urbium’s dense content into something more digestible, the text was first reviewed, edited, and broken into logical segments. Key themes and messaging pillars were identified to create specific sections.
02 / 02 · Solutions02Solution
Intuitive Design for multi-layered Content
An intuitive navigation system was developed to ensure a smooth user journey across Urbium’s multi-layered content. Pages were structured around clearly defined content groupings, with anchored navigation elements and interactive cues that help users understand where they are and how sections relate to one another.
