Designing a Website for a Real Estate Investment Firm
UI/UX Design
Website Design
Client Name:
Urbium
Principal Designer
Rashid Alowaisheer
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CHALLENGES
Designing for a Multi-Faceted Website
Structuring Wordy Content
Urbium provided written content that was wordy and difficult to navigate. The challenge was to revise the content and organize it into a concise and engaging format without losing key information.
The Urbium website needed to offer a comprehensive view into the firm. Urbium’s mission, services, portfolio, team, and sustainability goals all needed to be showcased without overwhelming the user. The challenge was to organize this information effectively and make exploration feel intuitive. With multiple audience types, from potential investors to industry partners, the site had to make it easy for different users to find relevant information.
PROCESS
Interviews
Market Research
Sitemap
1
Interviews
Held interviews with key members of the Urbium team to understand the firm’s goals, values, and content priorities.
2
Market Research
Carried out market research to evaluate how peer firms in the real estate investment space present themselves online. Special attention was given to content hierarchy and industry specific practices. A reference website provided by Urbium was also analyzed to understand their expectations, helping to align design choices with both internal goals and external standards.
3
Sitemap
Created a comprehensive sitemap to structure the website’s content and define the user journey. This step was essential in organizing complex information into clear sections.
SOLUTIONS
Text Content Restructuring
Intuitive Design for multi-layered Content
Text Content Restructuring
To transform Urbium’s dense content into something more digestible, the text was first reviewed, edited, and broken into logical segments. Key themes and messaging pillars were identified to create specific sections.
Intuitive Design for multi-layered Content
An intuitive navigation system was developed to ensure a smooth user journey across Urbium’s multi-layered content. Pages were structured around clearly defined content groupings, with anchored navigation elements and interactive cues that help users understand where they are and how sections relate to one another.
DESIGNS
Desktop
Desktop
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