Designing a Website for a Shipping and Logistics Group
UI/UX Design
Website Design
Landing Page Design
Client Name:
Naouri Logistics
Principal Designer
Rashid Alowaisheer
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CHALLENGES
Dense Content
Lack of Structure and Low User Engagement
The existing website was disorganized with hard to access contact points and a lack of calls to action throughout.
The content provided by Naouri was extensive and text heavy, requiring careful restructuring and allocating within the new interface.
PROCESS
Interviews
Market Research
Wireframing
Prototyping
1
Interviews
Conducted interviews with founders and team members to understand business goals and challenges.
2
Market Research
Analyzed shipping and logistics platforms to understand key operational workflows and identify opportunities for improvement.
3
Wireframing
Developed low fidelity wireframes to define the website layout, structure content, and map key user flows within the new design.
4
Prototyping
Developed interactive prototypes to test user flows and refine the experience before the final design.
SOLUTIONS
Structured Content and Clear Navigation
Visually Enhanced Interface
Structured Content and Clear Navigation
The interface was designed to organize dense content into clearly defined sections, with contact options embedded throughout. This improved navigation and helped users quickly find and engage with the services they needed.
Visually Enhanced Interface
Brand elements were expanded through custom icons and animated graphics to avoid a text heavy interface and elevate the user experience.
DESIGNS
Desktop
Desktop
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