Case study · WebsiteDesigning a Website for a Shipping and Logistics Group
Decades of trust, buried in dense pages.
Lack of Structure and Low User Engagement
The existing website was disorganized with hard to access contact points and a lack of calls to action throughout.
Dense Content
The content provided by Naouri was extensive and text heavy, requiring careful restructuring and allocating within the new interface.
Research first.
Every Vitruvian project starts by understanding the people it serves. For Naouri Logistics, we used one of our methods:
- 01Wireframing
Wireframing
Developed low fidelity wireframes to define the website layout, structure content, and map key user flows within the new design.
Structured Content and Clear Navigation
The interface was designed to organize dense content into clearly defined sections, with contact options embedded throughout. This improved navigation and helped users quickly find and engage with the services they needed.
Visually Enhanced Interface
Brand elements were expanded through custom icons and animated graphics to avoid a text heavy interface and elevate the user experience.
