Managing subscriber data was a persistent challenge for the admin team, largely due to the dashboard’s lack of structure. Key information such as addresses, contact details, and dietary restrictions was not easily accessible or editable in one place, leading to delays and errors in support and fulfillment tasks.

The absence of a clear system for tracking inventory levels of ingredients and meals created bottlenecks in planning and preparation. Teams had to rely on manual tools to monitor stock, which increased the risk of errors, over ordering, or running short on essential items. This made it difficult to scale operations smoothly and respond to changing customer demands.

The existing dashboard failed to support the admin team’s needs for real-time visibility into fleet activity. The seven critical stages of the delivery process, spanning from packing to final delivery, were scattered across multiple disconnected sections and handled by different team members. This made it difficult to track progress across the delivery stages leading to delays, miscommunication, and limited accountability.

The customer support team lacked a dedicated space within the dashboard to access and manage subscriber information. Without the tools to handle requests directly within the system, they had to rely on inefficient workarounds and coordination with other teams. This slowed response times, increased the risk of miscommunication

Poorly organized and unclear analytics made it challenging for the team to extract useful insights.The absence of clear, actionable reporting limited their ability to identify issues or opportunities in a timely manner.