Case study · Branding & websiteBuilding a Brand Presence for a B2B Platform
A platform with more to offer than its brand showed.
Underperforming Website
The existing website failed to communicate Clever Gem’s value, with unclear messaging, poorly structured content, and ineffective calls to action that did little to encourage prospective customers to take the next step.
Broad Offering
With multiple services under one platform, presenting Clever Gem’s many capabilities in a way that was easy to understand and explore was essential.
Inconsistent Marketing Materials
The business lacked a cohesive set of branded marketing assets, making it difficult to maintain a consistent brand identity across digital and print communications.
Research first.
Every Vitruvian project starts by understanding the people it serves. For CleverGem, we used 4 of our methods:
- 01Interviews
- 02Market Research
- 03Wireframing
- 04Prototyping
Interviews
Conducted interviews with key stakeholders to define business pain points and priorities.
Market Research
Evaluated how similar B2B platforms communicate complex service offerings to establish industry benchmarks and identify opportunities for improved clarity.
Wireframing
Explored page layouts that present services in a clear logical sequence while supporting conversion goals.
Prototyping
Validated animation concepts through prototyping to ensure they complemented the website’s content.
Conversion Driven Website
Redesigned the website to clearly communicate Clever Gem’s value through improved content hierarchy, intuitive navigation, and strategically placed calls to action that encourage customer engagement.
Unified Marketing Materials
Created branded email templates and print collateral that establish a cohesive brand presence across digital and print touchpoints.
