Conducted interviews with the stakeholders to understand their goals, user needs, and the broader blockchain space. These conversations helped identify key pain points and clarify the distinct needs of both developers and non-expert small business owners.

Created an overview and discovery document that outlined key aspects of the business to clarify goals and reduce unnecessary follow ups during the design phase.

The design process began with thorough market research into existing blockchain indexing tools to understand common patterns, strengths, and user expectations within the space. A solid, reliable foundation based on proven design conventions was used as a starting point. From there, the interface was expanded creatively to explore new design possibilities while maintaining clarity.